U.S. purchasing influenced by social conduct portrayed in ads due to COVID-19 in 2020

Consumer purchasing intent influenced by social conduct elements portrayed in advertising in the United States in light of the coronavirus pandemic as of March 2020

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Source

Release date

March 2020

Region

United States

Survey time period

March 20 to 22, 2020

Number of respondents

2,200 respondents

Method of interview

Online survey

Supplementary notes

Question: "And in light of the coronavirus, if you saw an advertisement for a brand that showed the following, would you be more or less likely to purchase their product or service?"
Figures may not add up or exceed 100% due to rounding.

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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