U.S. discretionary item online purchases due to coronavirus home isolation 2020

During a March 2020 survey of consumers in the United States, 74 percent of respondents stated that if confined to their homes during the coronavirus, they were likely to purchase grocery store items online. Online delivery orders of groceries have surged in the wake of the coronavirus pandemic and pasta delivery orders increased almost 700 percent in the first quarter of 2020 compared to the previous year.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

Share of general consumers and social media users in the United States who are likely to purchase discretionary items online due to coronavirus confinement as of March 2020

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Release date

March 2020


United States

Survey time period

March 12 and 13, 2020

Method of interview

Online survey

Supplementary notes

General consumers n = 524; social media users n = 425 Original question: What type of products do you think you might purchase online if you are confined to your home during a Coronavirus outbreak?

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Statistics on "Coronavirus: impact on online usage in the U.S."

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