COVID-19 impacted price fluctuation of FMCG online in China February-March 2020

Coronavirus (COVID-19) pandemic is having a significant impact on global FMCG markets and e-commerce retail, among other economic sectors. In China, several consumer product categories saw a serious online median price fluctuation in a survey period of three weeks from February 24 to March 15, 2020. Prices of all purpose cleaning wipes and rice were the least affected among selected FMCG categories, whereas the difference between maximum and minimum daily median prices of standard towels reached as high as 28 percent. According to Euromonitor International, the reason for standard towel double-digit price swings was the product shortages after many sanitary protection manufacturers switched to surgical face mask production.

Coronavirus COVID-19 impacted price fluctuation of selected fast moving consumer goods (FMCG) sold online in China between February 24 and March 15, 2020

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Release date

March 2020



Survey time period

February 24 to March 15, 2020

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