Climate change: change to consumer behavior by area 2019

According to a survey conducted by IPSOS in late 2019, water usage was the area where the most consumers had changed their behavior due to concern about climate change, with 41 percent of those surveyed having reduced the amount of water they use in their home. It seems this attitude does not extend into the workplace though - the area that consumers were least likely to change was how often they travel on business, with only eight percent of respondents reducing work travel due to environmental concerns.

Share of consumers worldwide who have changed the products and services they use due to concern about climate change in 2019, by area of concern

Characteristic	Share of respondents
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Release date

December 2019

More information

Region

Worldwide

Survey time period

October 25 to November 8, 2019

Number of respondents

19,964 respondents

Age group

16-74 years*

Method of interview

Online survey

Supplementary notes

Countries surveyed were Argentina, Australia, Belgium, Brazil, Canada, Chile, China, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the United States. There were around 1,000 respondents from each country.
Participants were aged 18-74 years in the United States, Canada, Malaysia, South Africa, and Turkey.
Original question: "Over the past few years,which of the following have you made any changes to, specifically out of concern about climate change?"

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