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Views on volume of irrelevant mobile marketing as per mobile users worldwide 2019

Published by Statista Research Department, Jan 14, 2021
According to the results of a global survey of mobile users conducted in early 2019, 44 percent of respondents felt that the number of mobile marketing messages that were irrelevant to them had increased over time, while 16 percent believed that number had decreased.

Perception of the volume of irrelevant mobile marketing messages according to mobile users worldwide as of February 2019

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© Statista 2021

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Release date

January 2020

Region

Worldwide

Survey time period

February 12 to 18, 2019

Number of respondents

287,571 respondents

Age group

18 years and older

Special properties

among those who use location based targeting in mobile ad campaigns

Supplementary notes

Question: "The number of irrelevant marketing messages shown to me on mobile has...?"

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