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COVID-19 impacted out-of-stock level of FMCG online in Hong Kong February-March 2020

During the coronavirus (COVID-19) outbreak, people around the world rushed to stock up on daily necessities. In Hong Kong, cleaning and disinfection products such as all purpose cleaning wipes and bleach went through most serious supply shortages on e-commerce platforms during the survey period of three weeks from February 24 to March 15, 2020. Paper towels saw the highest out-of-stock levels at nearly 78 percent in the last week of February, however, the shortage dropped to 29 percent in the second week of March. As the epidemic situation stabilized in Hong Kong, online retail stock situation improved slightly.

Share of selected out-of-stock consumer goods online in Hong Kong during coronavirus COVID-19 outbreak between February 24 and March 15, 2020

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Release date

March 2020


Hong Kong

Survey time period

February 24 to March 15, 2020

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