Try our corporate solution for free!
(212) 419-8286

Mobile ad spend share of media buyers in the U.S. 2019, by objective

In a survey conducted among U.S media buying decision makers in October 2019, it was found that the respondents devoted 55 percent of their mobile advertising dollars to conversion and/or direct response efforts, while 45 percent of their mobile ad expenditures were placed towards branding.

Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until May 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019


United States

Survey time period

October 2019

Number of respondents

164 respondents

Special properties

media buying decision makers

Supplementary notes

Question: "Approximately what portion of your company’s mobile ad spend is used for each of the following objectives?"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Mobile advertising and marketing in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.