In a survey conducted among U.S media buying decision makers in October 2019, it was found that the respondents devoted 55 percent of their mobile advertising dollars to conversion and/or direct response efforts, while 45 percent of their mobile ad expenditures were placed towards branding.
Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective
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Yieldmo. (December 19, 2019). Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective [Graph]. In Statista. Retrieved April 15, 2021, from https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. "Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective." Chart. December 19, 2019. Statista. Accessed April 15, 2021. https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. (2019). Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective. Statista. Statista Inc.. Accessed: April 15, 2021. https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. "Distribution of Mobile Advertising Spending According to Media Buyers in The United States as of October 2019, by Objective." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo, Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective Statista, https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/ (last visited April 15, 2021)