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Mobile ad spend share of media buyers in the U.S. 2019, by objective

Published by Statista Research Department, Jan 14, 2021
In a survey conducted among U.S media buying decision makers in October 2019, it was found that the respondents devoted 55 percent of their mobile advertising dollars to conversion and/or direct response efforts, while 45 percent of their mobile ad expenditures were placed towards branding.

Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective

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Sources

Release date

December 2019

Region

United States

Survey time period

October 2019

Number of respondents

164 respondents

Special properties

media buying decision makers

Supplementary notes

Question: "Approximately what portion of your company’s mobile ad spend is used for each of the following objectives?"

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