In a survey conducted among U.S media buying decision makers in October 2019, it was found that the respondents devoted 55 percent of their mobile advertising dollars to conversion and/or direct response efforts, while 45 percent of their mobile ad expenditures were placed towards branding.
Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective
Profit from additional features by authenticating your Admin account
Please authenticate by going to "My account" → "Administration".
Then you will be able to mark statistics as favourites and use personal statistics alerts.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59$39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract; Prices do not include sales tax.
Statistics on "Mobile advertising and marketing in the U.S."
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Yieldmo. (December 19, 2019). Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective [Graph]. In Statista. Retrieved May 30, 2020, from https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. "Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective." Chart. December 19, 2019. Statista. Accessed May 30, 2020. https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. (2019). Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective. Statista. Statista Inc.. Accessed: May 30, 2020. https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo. "Distribution of Mobile Advertising Spending According to Media Buyers in The United States as of October 2019, by Objective." Statista, Statista Inc., 19 Dec 2019, https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/
Yieldmo, Distribution of mobile advertising spending according to media buyers in the United States as of October 2019, by objective Statista, https://www.statista.com/statistics/1107013/mobile-ad-spend-share-us-objective/ (last visited May 30, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
