Share of U.S. media buyers confident in measuring mobile ad metrics 2019

During a survey of U.S media buying decision makers conducted in October 2019, it was found that 40 percent of respondents were very confident that their organization was able to measure conversion rates of their mobile advertising efforts. The same was true for impressions, but only 24 percent said the same about click-through rates of their mobile advertising.

Share of media buyers in the United States who are confident in their organization's ability to measure selected mobile advertising metrics as of October 2019

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Release date

December 2019


United States

Survey time period

October 2019

Number of respondents

164 respondents

Special properties

media buying decision makers

Supplementary notes

Question: "How confident are you in your organization’s ability to measure each of the following metrics for your mobile advertising efforts?"

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Statistics on "Mobile advertising and marketing in the U.S."

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