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Coronavirus TV viewing: children's TV audience growth U.S. 2020

Daytime TV viewing of children's programming networks in the United States grew by 40.6 percent between the weeks of March 9 to 13 and March 16 to 20, 2020, and was also up by 30.6 percent compared to the same week in 2019. The coronavirus outbreak led to school closures across the country, so with children all over the U.S. staying at home until further notice, children's TV viewing will likely continue to remain higher than normal.

Coronavirus and TV viewing: increase in children's daytime TV viewing in the United States compared to the week of March 16 to 20, 2020

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Release date

March 2020


United States

Survey time period

March 18 to 22 to March 16 to 20, 2020

Supplementary notes

All data is preliminary as of March 22, 2020.

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