Users' preferences for streaming content on music platforms in China 2019, by type

In a survey about the online audio market in China conducted in January 2019, about 50.4 percent of the respondents said that they preferred to watch concerts on online music platforms. About 22.8 percent of the respondents preferred to stream sports-related content on music platforms.

Users' preferences for streaming content on music platforms in China 2019, by category

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Source

Release date

March 2019

Region

China

Survey time period

as of January 2019

Number of respondents

1,825 respondents

Method of interview

Online survey

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