K-pop spending monthly average by country 2023

According to a survey conducted across 26 countries in 2023, respondents in the United Arab Emirates (UAE) spent the largest amount of money on South Korean pop music (K-pop) per month, at around 17.6 U.S. dollars. This was followed by the United States and Saudi Arabia about eight dollars each. That year, the average amount of money spent per month on K-pop worldwide was 4.5 dollars.

Amount of money spent per month on South Korean pop music (K-pop) worldwide as of November 2023, by country (in U.S. dollars)

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Release date

April 2024

More information

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

Original question: "How much did you spend on Korean cultural content?"

* This survey was conducted in the following 26 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Kazakhstan, Australia, United States, Canada, Mexico, Brazil, Argentina, UK, France, Italy, Spain, Germany, Russia, Turkey, UAE, Saudi Arabia, Egypt, and South Africa.

Respondents count by country was as follows:
UAE: 700
U.S.: 1,400
Saudi Arabia: 800
Mexico: 1,000
Germany: 900
UK: 900
Egypt: 900
Malaysia: 800
China: 1,600
Thailand: 900
France: 900
Italy: 900
India: 1,600
Australia: 800
Brazil: 1,200
Spain: 800
South Africa: 800
Indonesia: 1,200
Taiwan: 800
Canada: 800
Argentina: 800
Turkey: 900
Vietnam: 900
Japan: 1,000
Kazakhstan: 700
Russia: 1,000