Monthly time spent on K-pop worldwide 2019, by country

According to a survey conducted in 17 countries in 2019, respondents in Indonesia spent the longest amount of time on South Korean pop music (K-pop) per month. Around 23.9 hours were spent monthly on K-pop in Indonesia, followed by Thailand with 22.3 hours and Vietnam with 22 hours. The average amount of time spent per month on K-pop over the world was 14.9 hours.

Amount of time spent per month on South Korean pop music (K-pop) worldwide in 2019, by country

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Sources

Release date

February 2020

Region

Worldwide, South Korea

Survey time period

October 4 to October 20, 2019

Number of respondents

5,665 respondents worldwide*

Age group

15-59 years

Special properties

respondents who experienced K-pop content

Method of interview

Online panel

Supplementary notes

*This survey was conducted in the following 17 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, France, UK, Russia, Turkey, UAE, and South Africa.

Original question: "How much time did you spend on Korean cultural content?"

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