Change in marketing budgets due to COVID-19 in the U.S. 2020, by channel

In a March 2020 survey of marketing professionals in the United States, it was found that the coronavirus pandemic has already started influencing their budget decisions. According to 44 percent of respondents their content marketing budget would decrease in the near future, 42 percent said the same about investments in print and 72 percent indicated spending less on physical events. At the same time 31 percent said their video and pad digital ad budgets would grow this year.

Expected change in marketing budgets influenced by the coronavirus pandemic according to industry professionals in the United States as of March 2020, by channel

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Release date

March 2020


United States

Survey time period

March 2020

Number of respondents

160 respondents

Special properties

marketing professionals

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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