Coronavirus: increase in use of personal hygiene products in Turkey 2020

The first Coronavirus case in Turkey was detected on March 10, 2020. Since then the country's Covid-19 case numbers has seen a rapid climb. A recent survey conducted with Turkish consumers revealed that individuals were taking measures against contracting the virus by using personal hygiene products. Of those surveyed, over two-thirds of respondents said they started using Cologne more often after the coronavirus outbreak. Another 39 percent stated they were now using face masks, which they did not use or used very seldom before.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Increase in usage of personal hygiene products among consumers in Turkey following the Coronavirus outbreak in 2020, by product

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Release date

March 2020



Survey time period

March 23-25, 2020

Number of respondents


Age group

18 years and older

Supplementary notes

* Nationally representative sample.

This question was phrased by the source as follows: "Which of the personal hygiene products (that you either did not use or used rarely before) have you started using after the coronavirus?"

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