Brazil: politicians' Digital Popularity Index scores after the COVID-19 outbreak

Digital Popularity Index score of selected politicians in Brazil on February 25, 2020 and March 25, 2020

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Sources

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Release date

March 2020

Region

Brazil

Survey time period

February 25 and March 25, 2020

Special properties

based on Twitter, Facebook, Instagram, YouTube, Google Trends, and Wikipedia

Supplementary notes

According to the source, the Digital Popularity Index (IPD, as abbreviated in Portuguese) assesses, from zero to 100, the following criteria: mobilization and interest; digital presence (number of active social networks); fame (total audience on social networks); engagement (volume of reactions and comments weighted by the number of posts on social networks); and valence (proportion of positive reactions and negative). A higher IPD score means higher online popularity.

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