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Importance of sustainable fish farming in Japan 2019

According to a survey conducted by Ipsos in 2019, a majority of around 60 percent of Japanese respondents stated that sustainable fishing was not very important or not important at all to them. By contrast, only three percent stated it was very important.

Importance of sustainable fishing for consumers in Japan in 2019

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Release date

January 2020



Survey time period

August 23 to September 6, 2019

Number of respondents

Approx. 1,000

Age group

16-74 years

Special properties

consumers who bought fish at least monthly

Method of interview

Online panel

Supplementary notes

Original question: ''How important are each of the following to you when it comes to choosing a specific type of fish: Sustainably caught or farmed (in a way that does not lead the fish population to decline over time)''

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Statistics on "Agriculture industry in Japan"

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