In mid-March 2020, during the coronavirus pandemic outbreak worldwide, brands had to pay on average around 81 U.S. cent for a thousand impressions on Facebook ads. This figure represents a significant drop from the CPM of 1.88 U.S. dollars posted in November 2019, indicating that Facebook advertising has become cheaper in light of COVID-19 impact on social media usage..
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020
(in U.S. dollars)
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Socialbakers. (March 25, 2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved January 17, 2025, from https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed
Socialbakers. "Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars)." Chart. March 25, 2020. Statista. Accessed January 17, 2025. https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed
Socialbakers. (2020). Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: January 17, 2025. https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed
Socialbakers. "Average Facebook Advertising Cost-per-mille (Cpm) Worldwide Influenced by The Coronavirus Pandemic as of March 2020 (in U.S. Dollars)." Statista, Statista Inc., 25 Mar 2020, https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed
Socialbakers, Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed (last visited January 17, 2025)
Average Facebook advertising cost-per-mille (CPM) worldwide influenced by the coronavirus pandemic as of March 2020 (in U.S. dollars) [Graph], Socialbakers, March 25, 2020. [Online]. Available: https://www.statista.com/statistics/1108036/global-facebook-ads-cpm-due-to-covid-19/?__sso_cookie_checker=failed
