According to a survey on the impact of coronavirus COVID-19 on media usage conducted in February 2020, there was a significant increase of digital media usage among Chinese consumers. About 79 percent of respondents said that they used the Chinese instant messenger WeChat more during the epidemic, compared to six months before the outbreak. TV and short video platforms were other media types which benefited from the outbreak.
Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type
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Website (lmtw.com). (February 25, 2020). Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type [Graph]. In Statista. Retrieved April 13, 2021, from https://www.statista.com/statistics/1108326/china-digital-media-usage-increase-in-coronavirus-covid19-outbreak-period-by-type/
Website (lmtw.com). "Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type." Chart. February 25, 2020. Statista. Accessed April 13, 2021. https://www.statista.com/statistics/1108326/china-digital-media-usage-increase-in-coronavirus-covid19-outbreak-period-by-type/
Website (lmtw.com). (2020). Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type. Statista. Statista Inc.. Accessed: April 13, 2021. https://www.statista.com/statistics/1108326/china-digital-media-usage-increase-in-coronavirus-covid19-outbreak-period-by-type/
Website (lmtw.com). "Share of Chinese Respondents Who Increased Their Digital Media Usage during Coronavirus Covid-19 Outbreak Period as of February 21, 2020, by Type." Statista, Statista Inc., 25 Feb 2020, https://www.statista.com/statistics/1108326/china-digital-media-usage-increase-in-coronavirus-covid19-outbreak-period-by-type/
Website (lmtw.com), Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type Statista, https://www.statista.com/statistics/1108326/china-digital-media-usage-increase-in-coronavirus-covid19-outbreak-period-by-type/ (last visited April 13, 2021)