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Increase in digital media consumption in coronavirus outbreak in China 2020, by type

Published by
Lai Lin Thomala,
May 26, 2020
According to a survey on the impact of coronavirus COVID-19 on media usage conducted in February 2020, there was a significant increase of digital media usage among Chinese consumers. About 79 percent of respondents said that they used the Chinese instant messenger WeChat more during the epidemic, compared to six months before the outbreak. TV and short video platforms were other media types which benefited from the outbreak.

Share of Chinese respondents who increased their digital media usage during coronavirus COVID-19 outbreak period as of February 21, 2020, by type

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Sources

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Release date

February 2020

Region

China

Survey time period

February 20 to 21, 2020

Number of respondents

1,501 respondents

Age group

10 years and older

Method of interview

Online survey

Supplementary notes

The survey asked the respondents to compare their media usage with the past six months before the coronavirus outbreak.

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