The implementation of Artificial Intelligence (AI) in e-commerce solutions is growing in activity in France in 2019. The source analyzed the extent to which AI measures could improve the maintenance of their customer database and client retargeting activities. The measure that was seen as most important, by 46 percent of the responding retailers, was the improvement of product recommendations and retargeting, as well as the reduction of shopping basket abandonments. The update of customer information and the basket resignation reduction was seen as paramount by 14 percent of respondents.
Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Octopeek. (October 1, 2019). Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019 [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed
Octopeek. "Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019." Chart. October 1, 2019. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed
Octopeek. (2019). Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019. Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed
Octopeek. "Most Important Uses of Artificial Intelligence (Ai) in E-commerce Solutions to Manage The Customer Database and Retargeting France in 2019." Statista, Statista Inc., 1 Oct 2019, https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed
Octopeek, Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019 Statista, https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed (last visited February 08, 2025)
Most important uses of Artificial Intelligence (AI) in e-commerce solutions to manage the customer database and retargeting France in 2019 [Graph], Octopeek, October 1, 2019. [Online]. Available: https://www.statista.com/statistics/1108374/artificial-intelligence-use-ecommerce-customer-database-retargeting/?__sso_cookie_checker=failed