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Perceived importance of sustainability criteria when buying fish in India 2019

Perceived importance of sustainability criteria when purchasing fish in India as of September 2019

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Source

In cooperation with
Ipsos
Release date

December 2019

Region

India

Survey time period

August 23 to September 6, 2019

Number of respondents

approx. 540

Age group

16-74 years

Special properties

among those who buy fish at least once a month; samples were more urban, more educated, and/or more affluent than the general population

Method of interview

Online survey

Supplementary notes

Original survey question:
How important are each of the following to you when it comes to choosing a specific type of fish:
Sustainably caught or farmed (in a way that does not lead the fish population to decline over time)?
Not on a list of species at risk of disappearing (i.e., have seen their population decline sharply)?
Caught or farmed locally?

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