In 2018, 65 percent of Hungarian respondents believed that influencers were paid for presenting products and services in their content. Another 41 percent of survey participants held the opinion that they were simply asked to include a product or service in their photos or videos.
Why do you think different products and services appear in influencers' content?
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Statistics on Influencer marketing in Germany
Influencer accounts
6
- Premium Statistic Distribution of influencers Germany 2020, by number of Instagram followers
- Premium Statistic Average daily follower growth on influencer accounts in Germany 2020, by topic
- Premium Statistic Share of influencer subscribers on social media Germany 2021
- Premium Statistic Share of people following influencer product recommendations Germany 2021
- Premium Statistic Purchase decisions based on influencers Germany 2020
- Premium Statistic Opinions on influencers earning money for product recommendations in Germany 2020
Influencer marketing in companies
7
- Premium Statistic Average market price for an influencer post in Germany 2020
- Premium Statistic Planned annual company budget for influencer marketing Germany 2020
- Premium Statistic Opinions on influencer marketing advantages Germany 2020
- Premium Statistic Opinions on importance of influencer marketing during COVID-19 Germany 2020
- Premium Statistic Opinions in companies on finding the right influencer Germany 2020
- Premium Statistic Companies involving influencers in product or campaign development Germany 2020
- Premium Statistic Share of companies with influencer marketing departments Germany 2020
Popular influencers
6
- Premium Statistic Leading 10 influencers on Instagram Germany 2020, by number of followers
- Premium Statistic Leading food influencers on Instagram in Germany 2018
- Premium Statistic Leading 10 YouTube channels Germany 2023, by number of subscribers
- Premium Statistic Leading 10 gaming influencers on YouTube in Germany 2022, by number of subscribers
- Premium Statistic Leading 10 vegan influencers on YouTube Germany 2022, by number of subscribers
- Premium Statistic Leading TikTok accounts Germany 2022, by number of followers
International overview
7
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Most mentioned brands on German-language Instagram worldwide 2021
- Premium Statistic Platforms with highest influencer marketing ROI worldwide 2020
- Premium Statistic Industries increasing spending on influencer marketing 2020
- Premium Statistic Most popular media for influencer marketing worldwide 2021
- Premium Statistic Consumers interacting with influencers 2020, by platform
- Premium Statistic Influencer engagement rates worldwide 2020, by platform
Further related statistics
18
- Monthly social media audience of the leading U.S. magazine brands 2011
- Advantages of social media in brand-focused advertising campaigns in the U.S. 2012
- Factors determining influencers' popularity among teenagers in Hungary 2019
- Respondents who believe influencer opinion was honest in Indonesia 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Responses to Instagram posts by age group Indonesia 2019
- Influencer review is more convincing than official ads in Indonesia 2019
- Respondents who believed in the product used by Instagram influencer Indonesia 2019
- Respondents who discover new trend from internet in Indonesia 2019
- Respondents who would be interested in buying products influencer Indonesia 2019
- Using a product and service based on internet recommendation in Indonesia 2019
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Reasons for following influencer account on Instagram Indonesia 2019
- Share of Hungarian teenagers following brands on social media 2019, by number
- USWNT players social media followers 2019
- Social media platforms used by consumers to engage with brands in China 2017
Further Content: You might find this interesting as well
Statistics
- Monthly social media audience of the leading U.S. magazine brands 2011
- Advantages of social media in brand-focused advertising campaigns in the U.S. 2012
- Factors determining influencers' popularity among teenagers in Hungary 2019
- Respondents who believe influencer opinion was honest in Indonesia 2019
- Buying influencers- and celebrities-sponsored products in Italy 2019, by macro-region
- Responses to Instagram posts by age group Indonesia 2019
- Influencer review is more convincing than official ads in Indonesia 2019
- Respondents who believed in the product used by Instagram influencer Indonesia 2019
- Respondents who discover new trend from internet in Indonesia 2019
- Respondents who would be interested in buying products influencer Indonesia 2019
- Using a product and service based on internet recommendation in Indonesia 2019
- Italy: most-followed Italian videogames influencers on YouTube 2019
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Reasons for following influencer account on Instagram Indonesia 2019
- Share of Hungarian teenagers following brands on social media 2019, by number
- USWNT players social media followers 2019
- Social media platforms used by consumers to engage with brands in China 2017
Gemius. (June 29, 2018). Why do you think different products and services appear in influencers' content? [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/
Gemius. "Why do you think different products and services appear in influencers' content?." Chart. June 29, 2018. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/
Gemius. (2018). Why do you think different products and services appear in influencers' content?. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/
Gemius. "Why Do You Think Different Products and Services Appear in Influencers' Content?." Statista, Statista Inc., 29 Jun 2018, https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/
Gemius, Why do you think different products and services appear in influencers' content? Statista, https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/ (last visited April 02, 2023)
Why do you think different products and services appear in influencers' content? [Graph], Gemius, June 29, 2018. [Online]. Available: https://www.statista.com/statistics/1109032/hungary-opinion-on-product-placement-in-influencer-content/