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Mobility trend in groceries & pharmacies during coronavirus (COVID-19) in Italy 2020

In Italy, mobile users drastically reduced their visits to grocery stores and pharmacies during the outbreak of the coronavirus (COVID-19) in 2020. Data gathered by Google applications using location trackers showed that between January and March 2020, Italian users reduced their visits by 85 percent. The percentage change was compared to the baseline represented by the average number visits between January and February 2020. The highest percentage value was reported in the northern region of Veneto (less 95 percent), significantly affected by the spread of the coronavirus (COVID-19).
During the following months, mobility increased again, but at different paces. Aosta Valley reported the biggest growth, with 20 percent, while other regions still marked a negative trend. In July, visits to grocery stores and pharmacies were still 21 percent less than reported in January 2020.

Monthly percentage change in visits to groceries and pharmacies by mobile users during coronavirus (COVID-19) in Italy in 2020, by region

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Release date

July 2020



Survey time period

January to July 2020

Supplementary notes

Percentage change compared to the baseline i. e. the median value over one week calculated during the 5-week period Jan 3–Feb 6, 2020.
It includes grocery markets, food warehouses, farmers markets, specialty food shops, drug stores, and pharmacies.

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