Lockdown impact on advertising campaigns due to COVID-19 by sector Spain 2020

Year-on-year change of the volume of Gross Rating Points (GRPs) in advertising sectors in Spain between March 14 and 22, 2020

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Sources

Release date

March 2020

Region

Spain

Survey time period

March 14 to 22, 2020

Supplementary notes

Gross Rating Points (GRP) describe a way to measure the size of an advertising campaign and compare it to other advertising media. This system represents a total of all assessment points during an advertising campaign.

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