Spain: coronavirus impact on weekly advertising by TV channel type 2020

Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. During the week after the lockdown announcement, the weekly time devoted to advertising experienced a general decrease on all television channels, but particularly noticeable in regional television. The advertising volume of FORTA channels in the period from March 16 to 22, 2020 decreased by 30 percent compared to the minutes of commercials registered on this type of channels during the previous week.

Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel

Characteristic	Weekly change
Regional channels (Forta)	-30%
Open generalists channels*	-22%
Specialized DTTV	-13%
Specialized subscription-based	-3%

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Release date

March 2020

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Region

Spain

Survey time period

March 16 to 22, 2020

Supplementary notes

*Includes Telecinco, Antena 3, Cuatro and La Sexta. La 1 and 2 of RTVE are excluded since, as publically-financed channels, they do not broadcast commercials.

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