Due to the rapid spread of COVID-19 in Spain, the Government to was compelled to declare the state of health alarm on March 14, 2020. The impact of the coronavirus outbreak in Spain was significant in many industries, including advertising. During the week after the lockdown announcement, the weekly time devoted to advertising experienced a general decrease on all television channels, but particularly noticeable in regional television. The advertising volume of FORTA channels in the period from March 16 to 22, 2020 decreased by 30 percent compared to the minutes of commercials registered on this type of channels during the previous week.
Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel
*Includes Telecinco, Antena 3, Cuatro and La Sexta. La 1 and 2 of RTVE are excluded since, as publically-financed channels, they do not broadcast commercials.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingDirecto.com. (March 24, 2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph]. In Statista. Retrieved October 14, 2024, from https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel." Chart. March 24, 2020. Statista. Accessed October 14, 2024. https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. (2020). Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel. Statista. Statista Inc.. Accessed: October 14, 2024. https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com. "Weekly Change of The Time Devoted to Advertising in Television Spain from March 16 to 22, 2020, by Type of Channel." Statista, Statista Inc., 24 Mar 2020, https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/
MarketingDirecto.com, Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel Statista, https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/ (last visited October 14, 2024)
Weekly change of the time devoted to advertising in television Spain from March 16 to 22, 2020, by type of channel [Graph], MarketingDirecto.com, March 24, 2020. [Online]. Available: https://www.statista.com/statistics/1109458/impact-of-the-state-from-alarm-in-the-advertising-weekly-by-chains-spain/