In 2019, TV advertising had the highest audience reach in Vietnam, followed by online advertising and out-of-home advertising. In that year, time exposure for digital advertising was 226 minutes while time exposure for TV advertising amounted to only 128 minutes.
Advertising reach of leading media types in Vietnam from 2014 to 2019
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Indochina Research. (December 5, 2019). Advertising reach of leading media types in Vietnam from 2014 to 2019 [Graph]. In Statista. Retrieved July 05, 2022, from https://www.statista.com/statistics/1109553/vietnam-reach-of-advertising-media-by-type/
Indochina Research. "Advertising reach of leading media types in Vietnam from 2014 to 2019." Chart. December 5, 2019. Statista. Accessed July 05, 2022. https://www.statista.com/statistics/1109553/vietnam-reach-of-advertising-media-by-type/
Indochina Research. (2019). Advertising reach of leading media types in Vietnam from 2014 to 2019. Statista. Statista Inc.. Accessed: July 05, 2022. https://www.statista.com/statistics/1109553/vietnam-reach-of-advertising-media-by-type/
Indochina Research. "Advertising Reach of Leading Media Types in Vietnam from 2014 to 2019." Statista, Statista Inc., 5 Dec 2019, https://www.statista.com/statistics/1109553/vietnam-reach-of-advertising-media-by-type/
Indochina Research, Advertising reach of leading media types in Vietnam from 2014 to 2019 Statista, https://www.statista.com/statistics/1109553/vietnam-reach-of-advertising-media-by-type/ (last visited July 05, 2022)
