Influence of food packaging information in France

This bar chart illustrates the information on packaging/wrapping to which French consumers attached the most importance when buying a food product. In this survey, conducted in 2018, nearly 45 percent of respondents chose price as the information that most influences their decision to buy a food product.

When you are in a store with different food products, what is the element on the packaging/wrapping that will influence your purchasing decision?

Characteristic	Share of respondents
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Release date

May 2018

More information

Region

France

Survey time period

April 14 - 26, 2018

Number of respondents

1,046 respondents

Age group

18 years and older

Special properties

responsible or co-responsible for food purchases

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Lorsque vous êtes en magasin face à différents produits alimentaires, quels sont les 5 éléments sur le packaging/l’emballage qui vont influencer votre décision d’achat ? En 1er, en 2ème, en 3ème, en 4ème et en 5ème ?"

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French

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