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Influence of food packaging information on a consumer's buying behavior France 2018

When you are in a store with different food products, what is the element on the packaging/wrapping that will influence your purchasing decision?

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Sources

Release date

May 2018

Region

France

Survey time period

April 14 - 26, 2018

Number of respondents

1,046 respondents

Age group

18 years and older

Special properties

responsible or co-responsible for food purchases

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Lorsque vous êtes en magasin face à différents produits alimentaires, quels sont les 5 éléments sur le packaging/l’emballage qui vont influencer votre décision d’achat ? En 1er, en 2ème, en 3ème, en 4ème et en 5ème ?"

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