Most perceived brands in German advertising from 2009 to 2018

Volkswagen (VW) and Opel were two of the most strongly perceived brands in Germany during 2009-2018. Rounding off the top three was Coca-Cola. The ranking at hand shows the share of all namings for each brand.

Ranking of brands most strongly perceived in advertising in Germany from 2009 to 2018

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Release date

December 2018



Survey time period

2009 to 2018

Number of respondents

348,112 respondents

Age group

14 and older

Special properties

Monthly online surveys in the specified time period; unsupported evaluation

Method of interview

Online survey

Supplementary notes

The survey question was asked in the following wording: "For which brand have you recently noticed advertising especially often? Please don't consider only TV ads, but also advertising measures on the radio, in newspapers/ magazines, on the internet, in the cinema or on posters. Please write down only the brand which you think of first (please name just one single brand)."

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Statistics on "Advertising in Germany"

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