In 2023, it is estimated that Instagram will have over one billion monthly active users worldwide, up from almost 787 billion monthly users in 2019 and just over one billion in 2020. The photo sharing app is owned by Facebook and is one of the company's major subsidiaries along with WhatsApp and Messenger.
Number of social network users of select social media platforms worldwide in 2019 and 2023 (in millions)
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eMarketer. (December 31, 2020). Number of social network users of select social media platforms worldwide in 2019 and 2023 (in millions) [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/
eMarketer. "Number of social network users of select social media platforms worldwide in 2019 and 2023 (in millions)." Chart. December 31, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/
eMarketer. (2020). Number of social network users of select social media platforms worldwide in 2019 and 2023 (in millions). Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/
eMarketer. "Number of Social Network Users of Select Social Media Platforms Worldwide in 2019 and 2023 (in Millions)." Statista, Statista Inc., 31 Dec 2020, https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/
eMarketer, Number of social network users of select social media platforms worldwide in 2019 and 2023 (in millions) Statista, https://www.statista.com/statistics/1109866/number-social-media-users-worldwide-select-platforms/ (last visited May 25, 2022)