Number of social media users on social media platforms worldwide 2019 & 2023

In 2023, it is estimated that Instagram will have over 1 billion monthly active users worldwide, up from almost 787 billion monthly users in 2019. The photo sharing app is owed by Facebook and is one of the company's major subsidiaries along with WhatsApp and Messenger.

Number of social network users of select social media platforms worldwide in 2019 and 2023

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Release date

July 2019



Survey time period


Special properties

excluding China

Supplementary notes


The source "estimates no Facebook, Instagram, Twitter or Snapchat usage in China due to the country's ban on the sites, depressing user penetration in Asia-Pacific as a whole. Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors."

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