Planned changes to ad and targeting tactics due to COVID-19 in the U.S. 2020

Share of advertising professionals planning to make changes to their advertising and targeting tactics in response to the coronavirus outbreak in the United States as of March 2020

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Source

Release date

March 2020

Region

United States

Survey time period

March 18 to 24, 2020

Number of respondents

164 respondents

Special properties

among media buyers, planners, and brands

Supplementary notes

Original questions: Are you making any short-term advertising TACTICAL changes as a result of Coronavirus?
Please indicate whether you plan to increase, decrease or make no change regarding usage of any of the following tactics.

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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