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Average increase in online order volumes during Covid-19 in the UK 2020, by product

According to a recent analysis of UK consumers' e-commerce website visits, there was an considerable increase in the online order volume of household hardware during the Coronavirus crisis, compared to averages before the Coronavirus hit. Other product categories to experience increase in order volumes were cosmetics, furniture, and toys with 64, 17 and 90 percent increases, respectively. The hardest hit product category was sports equipment with a decrease of 45 percent. Online orders of sex toys also dropped by 19 percent in volume compared to pre-Coronavirus period.

For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.

Average increase in online retail order volumes during the Coronavirus outbreak in the United Kingdom (UK) in 2020, by product*

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Release date

March 2020


United Kingdom

Survey time period

January-March 2020

Supplementary notes

* Online order volume change compared to averages before Coronavirus. Analysis is based on online traffic from January 1, 2020 to March 22, 2020. The source adds that analysis took into account a total of 21.5 billion website visits.

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