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Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020

Share of advertising professionals who agree that ad spend in light of the coronavirus outbreak will focus on media delivering direct sales outcomes in the United States as of March 2020

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Source

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In cooperation with
Advertiser Perceptions
Release date

March 2020

Region

United States

Survey time period

March 17 to 20, 2020

Number of respondents

203 respondents

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: How much do you agree with the following statements about how the Coronavirus (Covid-19) outbreak might affect the advertising industry? Coronavirus will result in advertisers focusing spend with media that can show direct sales outcomes.

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Statistics on "Coronavirus: impact on the U.S. advertising industry"

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