Try our corporate solution for free!
+1 (212) 419-5770
esther.shaulova@statista.com

Perceived ad spend focus on performance media due to COVID-19 in the U.S. 2020

In a March 2020 survey of U.S. marketers and ad agencies it was found that 89 percent of respondents had made changes to their promotional efforts in response to the coronavirus outbreak. What is more, some 65 percent of advertising professionals were of the opinion that the pandemic will result in their ad spend focus shifting to media which can prove direct sales outcomes, indicating that in times of uncertainty the industry will be looking towards quickly measurable investments.

Share of advertising professionals who agree that ad spend in light of the coronavirus outbreak will focus on media delivering direct sales outcomes in the United States as of March 2020

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Advertiser Perceptions
Release date

March 2020

Region

United States

Survey time period

March 17 to 20, 2020

Number of respondents

203 respondents

Special properties

among marketers and agencies

Supplementary notes

Base: Advertiser Perception Ad Pros Community Panel.
Question: How much do you agree with the following statements about how the Coronavirus (Covid-19) outbreak might affect the advertising industry? Coronavirus will result in advertisers focusing spend with media that can show direct sales outcomes.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Coronavirus: impact on the U.S. advertising industry"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.