LinkedIn audience overview in Russia in 2020, by indicator

As of January 2020, the potential LinkedIn audience that marketers could reach via ads in Russia was six million users. The gender distribution among them was fairly alike, with female user share exceeding the male audience by roughly seven percent. The quarter-on-quarter change in the advertising reach of the social network in question was measured at negative 5.8 percent.

LinkedIn audience overview in Russia as of January 2020, by indicator*

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Release date

February 2020



Survey time period

As of January 2020

Special properties

Internet users

Supplementary notes

* The source clarifies that the figures are based on "extrapolations of data from LinkedIn's self-service advertising tools (Jan 2020). Population data are from the UN.

** "LinkedIn does not report advertising audience figures for genders other than 'male' and 'female'. Gender figures have been extrapolated from available data."

By audience, the source refers to "the potential number of people that marketers can reach using adverts on LinkedIn."
It is specified that "LinkedIn's advertising audience figures are based on total (registered) members, not monthly active users."

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