Reach change of TV news in Sweden after the coronavirus outbreak 2020

The reach of TV news broadcasts after the coronavirus outbreak increased significantly in Sweden compared to the previous year. Among the 15 to 49 year olds, week ten of 2020 saw a 25 percent increase in the reach of television news broadcasts, while week 11 and 12 saw a growth of even 63 percent and 80 percent respectively.

Year-over-year change in reach of television news broadcasts in Sweden from week 10 to 12, 2020

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Source

Release date

March 2020

Region

Sweden

Survey time period

Week10-12, 2020

Age group

3 years and older

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Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

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