Brazil: mobile commerce penetration 2023

In August 2023, about 95 percent of surveyed smartphone owners in Brazil reported having made at least one purchase of a physical product through a mobile website or app. This marked a significant increase from 2015 when only 41 percent of respondents indicated similar behavior. Notably, the e-commerce's average revenue per user (ARPU) in Brazil experienced a decline in 2022.

Percentage of smartphone owners who bought via mobile in Brazil from 2015 to 2023

Characteristic	Share of respondents
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-	-
-	-
-	-
-	-
-	-
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-	-
-	-

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Release date

October 2023

More information

Region

Brazil

Survey time period

2015 to 2023

Number of respondents

2,044*

Special properties

internet users who own a smartphone

Method of interview

Online survey

Supplementary notes

* Data for August 2023.

Data prior to 2023 was retrieved from earlier releases.
To the question: "Você alguma vez na vida já encomendou alguma mercadoria através de um aplicativo ou site no smartphone?" ("Have you ever ordered goods via an app or website on your smartphone?").

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