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Brazil: share of smartphone owners who bought via mobile 2015-2019

Approximately 85 percent of smartphone owners who participated in a survey in Brazil in 2019 stated that they had at least once bought a physical product via mobile website or app. In 2015, around 41 percent of respondents said the same. In Brazil, e-commerce's average revenue per user (ARPU) has been forecast to decrease in the near future.

Percentage of smartphone owners who bought via mobile in Brazil from 2015 to 2019

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Release date

October 2019



Survey time period

2015 to 2019**

Number of respondents

2,024 smartphone owners*

Method of interview

Online survey

Supplementary notes

* Number of respondents in 2019. Number of users surveyed varied each year.
** The survey was conducted in September of each year.
The source does not provide the exact date for data collection or the age of respondents.
This question was phrased by the source as follows: "Você alguma vez já encomendou alguma mercadoria através de um aplicativo ou site no smartphone? Atenção: marque "sim" apenas se tiver comprado produtos físicos, por exemplo: roupas, comida, cosméticos etc. Bens virtuais não contam."

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Statistics on "E-commerce in Brazil"

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