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Gen Z and Millennials watching stories on Facebook, Snapchat and Instagram UK 2018

According to a survey on social video and attitudes to digital advertising conducted in the United Kingdom (UK) from May 14 through May 23, 2018, Instagram was the leading social media platform for watching stories among Gen Z and Millennials, with respective shares of 75 and 68 percent. Snapchat stories were more popular with Generation Z.

On which social media do you watch stories?

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Release date

November 2019


United Kingdom

Survey time period

14-23 May, 2018

Number of respondents


Age group

16-34 years old

Supplementary notes

* VidMob surveyed 1,000 16-24 year olds and 1,000 25-34 year olds

This question was phrased by the source as follows: "Do you watch and/or post Stories on Facebook? Do you watch and/or post Stories on Instagram? Do you watch and/or post Stories on Snapchat?"

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Statistics on "Social media usage in the United Kingdom (UK)"

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