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Impact of COVID-19 on B2B and B2C marketing sales in Denmark 2020

How has the coronavirus epidemic affected the sales of B2B marketing agencies compared to B2C companies in Denmark? In general, a higher share of B2C marketing companies experienced a decline in sales than the share of B2B marketing companies did. Around 42 percent of the surveyed CMOs and marketing managers in B2C agencies indicated a major sales decrease due to the coronavirus epidemic. By contrast, the share of respondents who experienced the same was roughly 38 percent for B2B companies.

The first case of the coronavirus in Denmark was confirmed on February 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

How has the coronavirus epidemic affected your sales in the past month?

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Release date

April 2020



Survey time period

Week 13-14, 2020

Number of respondents

59 respondents

Special properties

CMOs and marketing managers

Supplementary notes

This question was phrased by the source as follows: "Hvordan har coronaepidemien påvirket jeres salg den seneste månad?"

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

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