Impact of COVID-19 on marketing budget in Denmark 2020

Due to the coronavirus outbreak, nearly half of the surveyed CMOs and marketing managers in Denmark expect to reduce their marketing budget for 2020. Only two percent stated to raise the budget for the year as a consequence of the COVID-19 pandemic.

The first case of the coronavirus in Denmark was confirmed on February 27, 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

What are your expectations for the 2020 marketing budget?

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Release date

April 2020



Survey time period

Week 13-14, 2020

Number of respondents

59 respondents

Special properties

CMOs and marketing managers

Supplementary notes

This question was phrased by the source as follows: "Hvad er jeres forventninger til marketingbudgettet for 2020?"

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Statistics on "Coronavirus: impact on the media and advertising industry in Scandinavia"

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