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Measures taken by advertising industry due to coronavirus in Spain 2020

The impact of COVID-19, the disease caused by the SARS-CoV-2 coronavirus, has reached the Spanish advertising industry, forcing professionals to take a series of measures to deal with the crisis. According to a survey conducted between March 23 and 25, 2020, approximately 26 percent of marketing professionals confirmed cuts in investment in media. Maintaining and reinforcing social media presence was the second most common measure during the crisis, with almost 17 percent of respondents.

Main measures that the advertising industry in Spain took to curb investment impact of coronavirus in Spain as of March 25th, 2020

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Release date

March 2020



Survey time period

March 23 to 25, 2020

Number of respondents

120 respondents

Special properties

communications and marketing managers and professionals

Method of interview

Online survey

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Statistics on "Advertising market in the U.S."

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