Y-o-y growth in back-to-school product searches online in the UK 2019
During the 2019 back-to-school season in the United Kingdom, online searches for shoes in the primary school segment were focused on Sketchers, with "Sketchers UK" keyword showing 388 percent growth on the year prior. An analysis on the UK's back-to-school retail also demonstrated that Marks & Spencer's school uniforms had increased search volumes compared to the year before.