Main drivers for shopping in modern trade channels in Vietnam H2 2019

According to a survey on purchasing behaviors in Vietnam, respondents indicated that promotional activities and the good quality of products were among their main drivers for going to hypermarkets and supermarkets. For convenience store chains, the main drivers included long opening hours and ease of access.

Main drivers for purchasing in modern trade channels in Vietnam as of the 2nd half of 2019

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Source

Release date

January 2020

Region

Vietnam

Survey time period

H2 2019

Number of respondents

1,000 respondents

Special properties

among households in Hanoi, Ho Chi Minh City, Can Tho and Da Nang

Method of interview

Face-to-face interview

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Statistics on "Retail sector in Vietnam"

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