Leading reasons for loyalty program subscriptions in Vietnam H2 2019

According to a survey on post-purchase loyalty conducted in 2019, 53 percent of all respondents had joined a loyalty program in Vietnam. Among those, 78 percent of respondents had subscribed to a loyalty program because of a points redemption offer.

Leading reasons for loyalty program subscriptions in Vietnam as of the 2nd half of 2019

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Source

Release date

January 2020

Region

Vietnam

Survey time period

H2 2019

Number of respondents

1,000 respondents

Special properties

among households that joined a loyalty program from Hanoi, Ho Chi Minh City, Can Tho and Da Nang

Method of interview

Face-to-face interview

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Statistics on "Retail sector in Vietnam"

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