Coronavirus and the media: attitude to attending events U.S. 2020

The coronavirus will continue to impact the media industry for longer than may have been initially anticipated, a survey has revealed, with many consumers saying that they will not feel comfortable going to movie theaters or concerts within the next six months. Just 16 percent of adults responding to a study held in the United States in April 2020 said that they would feel comfortable going to the movies by then, whilst 25 percent would prefer to wait longer than six months before doing so. Many consumers were undecided, which is to be expected given the uncertainty of when lockdowns will end and how long it could take before the situation improves. Either way, it seems that for many U.S. moviegoers and concert lovers it will take several months before going to cinemas or shows feels normal again.

Coronavirus impact on media events attendance: adults who feel comfortable going to the movies or a concert in the next year in the United States as of March 2020

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Sources

Release date

April 2020

Region

United States

Survey time period

April 7 to 9, 2020

Number of respondents

2,200 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Based on what you know about the coronavirus, when would you feel comfortable doing the following?

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Statistics on "Box office in the U.S."

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