E-commerce purchase frequency during the coronavirus outbreak in Italy in March 2020

E-commerce use frequency change among consumers in Italy during the coronavirus (COVID-19) pandemic in March 2020

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Release date

March 2020



Survey time period


Number of respondents


Supplementary notes

Respondents were presented this question in the following format:

"What about each of the following, would you say are doing each of the following more frequently or less frequently compared to one month ago?

Using e-commerce to purchase products you would normally buy in-store." * Nationally representative, general adult population. The poll was conducted on a multi-country level and the total number of those surveyed in all countries was 10,000.

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