Italy: online orders trend in fashion & accessories retail during COVID-19 2020

With the impact of the coronavirus (Covid-19) pandemic and lockdown measures imposed in many countries in Europe, growth trends in online retail orders have experienced growth in many sectors. As displayed in the chart, after registering a decrease in online orders in the month of January, weekly online retail transactions made in fashion and accessories categories in Italy increased steadily in the following weeks. Online orders in this retail sector recorded an increase of 74 percent in the first week of April, compared to the same period the previous year.

Year-on-year growth in weekly online orders in fashion & accessories retail during the Coronavirus pandemic in Italy in 2020

Characteristic	Year-on-year percentage change in online orders
Jun 28	38%
Jun 21	30%
Jun 14	38%
Jun 7	53%
May 31	22%
May 24	42%
May 17	91%
May 10	47%
May 3	86%
Apr 26	121%
Apr 19	110%
Apr 12	85%
Apr 5	74%
Mar 29	34%
Mar 22	42%
Mar 15	23%
Mar 8	15%
Mar 1	20%
Feb 23	12%
Feb 16	12%
Feb 9	1%
Feb 2	-13%
Jan 26	-4%
Jan 19	-7%
Jan 12	-15%
Jan 5	-13%

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Release date

July 2020

More information

Region

Italy

Survey time period

January 5, 2020 to June 28, 2020

Supplementary notes

The source adds the following information:
"Retail (online activity) - digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores".
"Fashion and Accessories includes: clothing & accessories, baby, childrenswear and toys."
"Online orders" refer to the number of online transactions made on desktop, mobile, and tablet - aggregated.

Date of release is date of access.

Date of access is used in this statistic in lieu of date of access.

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