Weekly trend in online revenue in fashion & accessories retail sector in Italy 2020

Published by

Stephanie Chevalier,

Jul 7, 2021

With the impact of the coronavirus (Covid-19) pandemic and lockdown measures imposed in many countries in Europe, growth trends in online retail orders have experienced growth in many sectors. As displayed in the chart, after registering a decrease in the month of January, online revenue in fashion and accessories categories in Italy increased steadily in the following weeks, recording an increase of 150 percent in the third week of April, compared to the same period the previous year.

Year-on-year growth in weekly online revenue in fashion & accessories retail during the Coronavirus pandemic in Italy in 2020

Characteristic	Year-on-year percentage change in online revenue
Jun 28	-16%
Jun 21	2%
Jun 14	13%
Jun 7	39%
May 31	-13%
May 24	6%
May 17	34%
May 10	34%
May 3	74%
Apr 26	118%
Apr 19	150%
Apr 12	144%
Apr 5	105%
Mar 29	50%
Mar 22	79%
Mar 15	77%
Mar 8	32%
Mar 1	18%
Feb 23	21%
Feb 16	13%
Feb 9	14%
Feb 2	-23%
Jan 26	-28%
Jan 19	-16%
Jan 12	-30%
Jan 5	-4%

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Release date

July 2020

More information

Region

Italy

Survey time period

January 5, 2020 to June 28, 2020

Supplementary notes

The source adds the following information:
"Retail (online activity) - digital sales across website, mobile, web, and app, of brands who mainly trade in physical stores".
"Fashion and Accessories includes: clothing & accessories, baby, childrenswear and toys."
"Online orders" refer to the number of online transactions made on desktop, mobile, and tablet - aggregated.

Date of release is date of access.

Date of access in lieu of date of release is used in this statistic.

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