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Resumption rate of offline leisure activities after COVID-19 in China 2020

Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type

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Release date

April 2020



Survey time period

March 2020

Number of respondents

1,530 respondents

Special properties

among users who purchased movie tickets on Maoyan's platform

Method of interview


Supplementary notes

The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.

The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.

Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.

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