China: offline leisure activities resumption rate after COVID-19 2020

According to the survey conducted by Maoyan Entertainment and China Film Association, about 61 percent of respondents had already resumed 70 percent or more of their usual shopping activities after the COVID-19 pandemic. Meanwhile, 47 percent said they had returned to 70 percent or more of their normal dining activities. Non-rigid leisure activities, such as travel, had a lower resumption rate. Only 27 percent of the respondents had resumed 70 percent or more of their previous travel activities.

Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type

Characteristic	70% or above	Between 40% and 60%	30% or under
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Release date

April 2020

More information

Region

China

Survey time period

March 2020

Number of respondents

1,530 respondents

Special properties

among users who purchased movie tickets on Maoyan's platform

Method of interview

Questionnaire

Supplementary notes

The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.

The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.

Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.

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