Brazil: non-e-commerce retailers by share of online sales 2019
leading e-commerce retailer in Brazil by online gross revenue was Magazine Luiza.
In 2019, among retailers in Brazil whose core business is not e-commerce, Grupo Trendfoods recorded the highest percentage of online sales in its total sales at nearly 74 percent. The company owns restaurant chain brands China in Box and Gendai. Refrigelo, which sells household items such as air conditioners and water heaters, ranked second at 65 percent. Meanwhile, the