Brazil: non-e-commerce retailers by share of online sales 2018

In 2018, among retailers in Brazil whose core business is not e-commerce, Refrigelo recorded the highest percentage of online sales in its total sales at 69 percent. The company sells household items such as air conditioners and water heaters. It was followed by Livraria Curitiba, as 65 percent of the bookstore's sales were made online during that year. The leading e-commerce retailer in Brazil by online gross revenue was B2W Companhia Digital.

Non-e-commerce companies with the highest share of online sales as a percentage of total sales in Brazil in 2018

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Release date

August 2019



Survey time period


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Statistics on "E-commerce in Brazil"

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