Willingness to go to cinemas after COVID-19 in China 2022

Published by
Lai Lin Thomala,
Jan 6, 2023
According to a 2022 survey among Chinese consumers who purchased cinema tickets on the Maoyan platform, 61 percent of the respondents expressed eagerness to visit cinemas. Only about two percent of the respondents were still hesitant of going to cinemas.

Attitude towards returning to cinemas among cinema audience in China after the coronavirus (COVID-19) as of December 2022

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Release date

January 2022

Region

China

Survey time period

December 2 to 20, 2022

Number of respondents

972 respondents

Special properties

among users who purchased movie tickets on Maoyan's platform

Method of interview

Questionnaire

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