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Share of heavy OOH advertising viewers in the U.S. 2019, by age

In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that the average age of viewers heavily exposed to OOH advertising in the United States (those who have traveled in a car and seen OOH ads) was 42 years. The smallest exposure was among young adults, aged 18 to 24 - only 11 percent of heavy OOH viewers fell into this age group.

Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by age group

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In cooperation with
Release date

September 2019


United States

Survey time period

October 2018 to March 2019

Number of respondents

5,157 respondents

Age group

18-64 years

Supplementary notes

Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days

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Statistics on "Out-of-home advertising"

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