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Share of heavy OOH advertising viewers in the U.S. 2019, by gender

In a study of out-of-home advertising effectiveness conducted in early 2019, it was found that both men and women were equally heavy viewers of OOH advertising in the United States. Heavy exposure was defined as having traveled in a car and seen OOH ads in the past seven days.

Distribution of heavy out-of-home advertising viewers in the United States as of March 2019, by gender

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Sources

In cooperation with
OAAA
Release date

September 2019

Region

United States

Survey time period

October 2018 to March 2019

Number of respondents

5,157 respondents

Age group

18-64 years

Supplementary notes

Heavy OHH viewers are defined as: Adults age 18-64 in the top 2 volume groups for miles traveled in a car in the past 7 days AND noticed any OOH ads in the past 7 days

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Statistics on "Out-of-home advertising"

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